I believe the best products are born from a deep, genuine understanding of the people who use them. For me, that means getting out of the boardroom and into the trenches—talking to users, feeling their frustrations, and seeing the world through their eyes.
My approach isn't about rigid frameworks; it's a hands-on playbook for turning curiosity into products that make a real difference.
Before a single line of code is written, I obsess over the core problem. I talk to users, dig into the data, and work with my team to find the fundamental "job" our product needs to do. This clarity is our compass.
I'm a firm believer in shipping early and often, but it's not about speed for speed's sake. It's about learning velocity. Every prototype and MVP is a deliberate step to validate our strategy and de-risk our path to the North Star.
I guide teams to obsess over the leading indicators we can control—like user engagement and retention—because I know these are the inputs that directly drive the lagging outcomes that matter to the business, like revenue growth and market share.
As founder, I identified the critical challenge of siloed enterprise knowledge and orchestrated the creation of the world's first AI self-building knowledge base. I led the company from concept to a successful private equity acquisition, with full ownership of the product, technology, and go-to-market strategy.
At Clear Review, my focus was to elevate our platform from a strong performer to the undisputed market leader in engagement. I spearheaded a data-driven strategy that pushed our Monthly Active Users from an already-high 43% to a market-leading 72%. This deep user engagement became a cornerstone of our value proposition, playing a key role in our $25M acquisition.
I joined Patsnap during a period of hyper-growth and was tasked with building the product function to sustain and accelerate that momentum. As the first product manager, I established the global product organization, scaling the team to nine professionals. Under my leadership, the $50M+ portfolio achieved 412% ARR growth, and I played an instrumental role in the company's successful Series B-D fundraising.
Architected a Zero-to-Exit Journey. Led the company from concept to a successful PE acquisition with full P&L ownership. Built the product organization from 0 to 1 and orchestrated the end-to-end GTM strategy.
Scaled Product & Drove a $25M Acquisition. Owned the product roadmap and strategy, driving a 65% uplift in MAU (43% to 72%) and 264% ARR growth—key metrics that directly led to the successful acquisition.
Built the Global Product Function. Scaled the product team from 1 to 9, establishing the product culture and processes. Managed a $50M+ product portfolio, driving 412% ARR growth and supporting Series B-D fundraising.
Advising founders and developing GTM theses for the next wave of Agentic AI, ensuring my strategic toolkit remains at the cutting edge of technology.
Founded and grew a grassroots community from 0 to over 2,000 members. Focused on mentorship and connection for Arab professionals in the UK, leading to features including an interview with the BBC.
Advised early-stage tech startups on product strategy, market validation, and go-to-market planning, helping them navigate the path from idea to viable business.